After checking the portfolio section and experience of a Logo designer agency you want to know the ‘pricing’. The most mysterious section. Sometimes frustrating to some. How does the designer charge for their service. Do they charge hourly, per project or based on value to client? Logo design companies, freelance graphic designers and online logo design contest websites charge differently. Some charge hourly, some by project.
We have seen many consultants pricing a project at an hourly rate. It varies between Rs.5/Hr. and Rs.500/Hr. A big range, but it exists. It is important to check the past works and case studies before selecting a designer.
There are many design firms who furnish a fixed rate chart. Generally these firms share some logo design options to select from. So the client should be clear about the specific requirements when dealing with them.
Being a professional Logo Design Agency, we can explain what we do when we face the million dollar question “How Much”. We consider one vital factor before we charge. ‘Value to the Client’. Now what is this ‘Value’. A plain t-shirt costs around Rs.500. And the same t-shirt with Nike logo printed on it, costs Rs.1295. This is the value that the brand brings with it. As a result, it directly impacts the annual gross profit figure. Value based pricing is simply charging not based on the time and material, not based on the market value of the logo, but based on the value to the client of that logo.
In 1986, Jobs recruited the famous graphic designer Paul Rand to create a brand identity costing $100,000. Jobs recalled, “I asked him if he would come up with a few options, and he said, ‘No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.’ Rand created a 20-page brochure detailing the brand, including the precise angle used for the logo (28°) and a new company name spelling, NeXT.
Professional logo design agency talks about the result. And so, there is no “just right number” for that. Through years of experience we have understood what ‘value’ is. We have added value to several brands worldwide. Works speak more than words. We will do the same for you. Get started.