Whitelight Creative Management is a full service creative boutique and production house. With this in mind, Whitelight brings together associates from various fields of marketing and advertising. Furthermore they offer professional client servicing, innovative concepts at client-sensitive costs. As per Rico Atanacio M. Mortel, President & Creative Director, “This company is anchored on good relationships…”.
Professional logos convey the message unambiguously. This opportunity was not an exception. In fact, we were motivated by the range of services the brand offers. And we planned something relevant. Consequently through a series of brainstorms, visual research and talks with the client, we developed the distinctive concept. We played with the letter W to form a letter mark. Moreover the brand name itself inspired the inner process. In order to bring the flavor of the brand alive and happening, we used dots of light. The final result presented a lettermark. A self explaining logo. A new identity that is synonymous with the brand of events which are ELEGANT, UPSCALE and MODERN.
Logowali believes, a defined brand strategy that acts as the North Star is key to decision-making. It also helps build the million dollar bond between the brand and the customer. We could successfully follow our faith.