Pulse & Opinion
Pulse provides Social Media Analysis from Big Data resources. They use leading data mining methods, in order to identify the digital sentiment. Social media posts, news articles, comments, public discussions are all monitored and analysed. Based on the findings and the detailed data analysis, Pulse&Opinion plan the best marketing approach.
Designing a professional icon for Pulse&Opinion was fun. They demanded clean and very strong logo design with a direct connection. As their work strategy depends mainly upon Opinions we planned to use it. The final design combined a P and an O to form a speech blurb. The roundish font style made it friendly and adorable. Color red added power and positivity to it. Overall it was a prestigious collaboration.