Most startups and running businesses know what branding is. Hence, as initial investment, they get their Logo developed. The professional logo designing agency delivers a logo package. The basic package includes the Logo in different formats, detail of the font, color description and the logo rationale. Finally you have an amazing logo. What to do with a logo? Logo-promotion.
A company’s success has nothing to do with its corporate design. If BMW or FedEx had some other symbol as a Logo, would it be less successful? We doubt it. A Logo itself does not necessarily matter. What matters is how and where you use it.
- Profitable business + high-quality, expensive Logo design – excellent!
- Profitable business + cheap, low-quality Logo design – bad!
- Struggling business + high-quality, expensive Logo design – terrible!
- Struggling business + cheap, low-quality Logo design – bad!
A professional Logo is not just a symbol of your company. It represents the character of your business. Therefore successful companies use their Logos every time they communicate. Be it direct or indirect. Similarly you need to make your business Logo present in as many places as possible. Promoting the Logo is a simple yet strategic process. Furthermore it depends on the actions and performances of the company.
Let’s talk about some ways you can promote your Logo:
1/ Print on Stationery:
Start with your Business card, Letterhead and Envelope. Print your logo in right proportion on these. Also use it on Faxes and Invoices. Share the card with people in business networks meetings, prospective clients and among friends.
2/ Print on documents:
Print the logo on each and every outgoing document. The brochure, leaflet, bills etc. should have the Logo on it.
3/ Print on vehicle, cap, mug:
You can print your business Logo on your vehicle. Likewise print it on the employees’ caps, t-shirts, mugs, notebooks if possible.
4/ Email signature:
Add your business logo to your Email signature. Include your contact information and brand slogan. Also send a Newsletter to the customers with the Logo.
5/ Post in groups:
Join online Business Forums and post messages. Not as an advertisement. Just the Logo with your username. So that people see the logo everytime you post a message.
6/ Press release:
You can send press releases both in print and online media. Send a press release when your company expands, introduces new product or receives an award. Your corporate Logo must be promoted with the press releases.
7/ Go online:
A strong online presence is important today. Hence create a great looking Website. Awesome Facebook and Instagram pages attract traffic. Subsequently present the Logo with posts, regularly.
8/ Participate in events:
Get engaged with charities and promotional events. Add your logo design to event materials. And share the photos on your Website and Social Media pages.
9/ Use brand color scheme:
Follow the color scheme shared by your Logo designer agency. If your Logo colors are blue and green, your company items should follow that. Product packaging should be blue and green. Similarly the Website should be blue and green.
10/ Learn from the masters:
You learn from the past masters. Coca-Cola, is the No. 1 brand in the world. Think about promoting your brand the way that Coke did. Your mind tells you, you’re thirsty when you see the Coca-Cola Logo. That’s how it works, if done well.
A great corporate Logo adds value to whatever it touches. Similarly a poorly developed logo can destroy the brand value. So, it is essential to own a professional logo and promote it. Successful corporate houses spend a lot for promotions regularly. Coca-Cola was spending $500,000 annually on advertising in 1906. Now it’s time for you to take the actionable tips mentioned above. Don’t have a Logo yet? Or, you aren’t happy with the one you already have! It is never too late.