A professional Logo design agency creates Logos that lasts long. And over the years, magic happens. People relate to it. The Logo holds all the feelings of the people with the values of the company. That’s why Logos are often called Identities. Relationship with the client plays an important role in this. And the key factor in this relationship is saying ‘No’. In order to design and establish a good, timeless Logo, at some point of time we need to say “No” to the client.
WHY DO WE SAY ‘NO’
We say ‘No’ to defend the principles. Being professionals we cannot compromise on that. To put it another way, we are bound to maintain the three fundamental principles. (a) Appropriate (b) Well defined (c) Simple. A Logo design that conforms to these three can turn out to be a great Logo, over time. We believe it. And obviously, in order to get a great design solution, it is often important to say ‘No’. We believe it too.
WHEN DO WE SAY ‘NO’
In our field of business, a client is not just another tax paying common citizen. Our clients are businessmen, startup enthusiasts, entrepreneurs, organizers, and people with innovative ideas. They come to us for brand identities and we feel lucky for this opportunity. Subsequently we work according to our research and stick to the client’s brief, guided by the basic principles.
Now, sometimes, clients come with their personal choice of color scheme, font style, astrological orientations, and similar odd suggestions. These in most of the cases spoil the basics of the design process and aesthetics. We explain to the client the consequences of a wrong branding. And we say ‘No’, to the client, unambiguously.
We also say ‘No’ when in some rare occasions; client demands a pro bono service. We find it unethical. “Graphic design, by nature of the project outcome, is not a commodity. Coal, gold, coffee — these are commodities, where the value fluctuates depending upon markets. The value of design depends on the skill and experience of the designer doing the work.”_David Airey. A free work costs the quality of the final result. So we say ‘No’ to spec works.
CAN’T RISK THE INVESTMENT
Client invests money for a Logo design or rebranding. This is a direct investment that helps the brand stand tall in the long run. We on the other hand deliver quality. Our team does the best to design a long living Logo. A wrong or bad decision may bring disaster to both the sides.
The story behind the octagonal logo of Chase Bank is a good example. It was designed in 1961 by Chermayeff & Geismar. At the time the octagon design was one of the first abstract designs to be used by a company for its logo. When presented, the symbol was disliked and rejected by the chairman. He wanted a change. He suggested incorporating the image of the bank building. Chermayeff & Geismar said ‘NO’. Finally under circumstances he agreed to accept the Logo, but did not want it on his letterhead or business cards. He hated it. The bank adopted the logo. Within six months the Logo was everywhere. The chairman too started wearing necktie with the logo pattern on it. This is how a timely said ‘No’ succeeded in developing one of the best abstract Logo marks.