Logos have been around in one form or another for several thousand years. The ancient Egyptians are known to have branded domestic animals with hieroglyphs to mark their ownership. This was the birth of Brand Identity. The Ancient Romans and Greeks did the same with their property. All the religions have got symbols for ease of recognition in crowd. From the 12th century onwards ‘coats of arms’ were used to identify the status.
Over the last century, our lifestyles gradually became more complex. Conversely, the design of logos became simpler for ease of recognition in a faster world. The art of logo design today reflects the concept “Less is More” better than any other design form. The carefully designed intelligent graphic symbols today carry the concepts. It works both consciously and subconsciously.
From the days of hand cut letterforms to current day, logo design has transformed, adapted and shape-shifted as per the trend. Yes, like fashion, Logos follow certain trends. Simplicity clubbed with trend, forms the best possible icon. It reflects the core value of the brand. Baby boomers saw the time of quality and commitment. A company used to create a brand then. And now, millennial customers are building brands everyday. It is same about the forms of logos. The world of branding has experienced the transformation throughout the journey.
Take ‘apple’ logo for example. From 1976 to 1998 and present, the logo has seen several changes, following shifts in the brand’s internal and external trend. The millennial apple logo is now one of the sleekest and famous logos in the world.
A professional logo designer today studies not just the brand, but the audience. The audience on the other hand follows the trend. So the most successful logos today reflect the changing trend and behaviour around. This is important. If ignored, it may bring disaster for a prospective brand. Evolution is a silent, regular process. Even today, Logo designs are going through changes. Like attentive students we shall keep following it and develop the best suitable identities for our clients.