For thousands of years we on this planet have understood, recognized, remembered colors. We have connected colors with our emotions. Consequently we inherit the memories of our ancestors. So colors play an important role in every action and decision in our life. So the color of a Logo matters.
Different colors impacts differently:
We must play with colors, before finalizing the best logo. Furthermore we must consider the impact of a specific color on a particular group of audience. Studies have shown that color has the capacity to increase brand recognition by up to 80%. Let’s discuss about a few of the colors used in some of the famous logos.
A Logo in complete black color, convey authenticity, strength, discipline, and power. Moreover Black logos do not demand much attention. Rather it talks more about the brand’s reputation, stability and value. Remember Gucci, Prada, and Adidas for example.
A Red Logo represents passion, power and energy. The color Red attracts, excites, and grabs attention even in crowd. As a result you can never forget the Logos like Coca-Cola, Kellogg’s, Red Bull, and YouTube.
When asked about the favorite color, the most common answer around the world was ‘Blue’, as per a report. Blue Logos signify a brand’s professional character. And so it is generally used in developing Logos for corporate brands. In fact according to psychiatrists, color Blue conveys a good sign. Think about Dell, GE, Intel, Ford for example.
The confident, happy, energetic, creative personality of a brand is represented by an Orange colored Logo. It evokes appetite. Orange being a warm color inspires people to act. Remember logos like Fanta, Master Card for example. At the same time we must not forget that Orange is not a popular color even though it is known for encouraging people.
It’s a fact that certain colors lead to certain reactions. Significant studies have been conducted on the value of colors and its effect on the human mind. New Businesses invest in developing a significant Logo. The first impression and recognition, matter to them. And so they should always work with the professionals. Only a professional logo designer selects the color for a logo, after studying the brand’s personality and the target audience.